Topic 5 Editorial plan vs content calendar

An editorial plan is a set of guidelines that help you organize your thoughts and ideas about what types of content you want to publish, when you want to publish them, and how they will be distributed.

An editorial calendar is just a tool that helps you track all this information. It could be something as simple as a spreadsheet or planner, or it could be something more complex like Miro or Trello.

The editorial plan is the foundation of a content calendar, and it’s what helps you understand what needs to be done (content type), when (phase of the project), where (channels), and by whom (roles). It is made up of three main components:

• Themes: the overarching topics that your organization wants to focus on over time
• Objective: the goal you want to achieve with the content (i.e. engagement, views, subscriptions etc.)
• Content Types: the different types of content you’ll be creating (e.g. post, reel, carousel, etc.)

Once you’ve defined these three areas, it’s time to schedule! This calendar will contain all the content you want to create in the coming months. It should include information about each piece of content (e.g. title, description, copy, images, video, links etc.), as well as who is responsible for creating it and when it will be published/posted.