Module 4: Digital Marketing
Unit 1 Marketing
4 Topics
Topic 1 Introduction to marketing
Topic 2 Main definitions in the field of marketing
Topic 3 Types of marketing
Topic 4 The importance of digital marketing
Unit 2 Digital tools
2 Topics
Topic 1 SEO
Topic 2 Social media
Further Readings
References
Copyright Disclaimer
Activities
Previous Lesson
Next Lesson
References
Module 4: Digital Marketing
References
Eisenberg A. (2021) Microtargeting in e-commerce
https://business.trustedshops.com/blog/microtargeting-in-ecommerce
McCarthy, E.J. (1960.) Basic Marketing – A Managerial Approach https://www.amazon.com/Basic-Marketing-Managerial-Jerome-McCarthy/dp/B000MJI89O
Forsey C. (2022) What is marketing and what’s its purpose?
https://blog.hubspot.com/marketing/what-is-marketing
Rouse M. (2021) What Does Online Marketing Mean?
https://www.techopedia.com/definition/26363/online-marketing
Higa H. (2022) The 9 Goals to Consider When Creating a Marketing Strategy
https://blog.hubspot.com/marketing/goals-of-marketing
Tener B. (2020) 5 Reasons Why PR Should Support Your Content Marketing Strategy
https://www.semrush.com/blog/pr-content-marketing-strategy/
Walker-Ford M. (2021) The 8 Best Social Media Platforms to Market Your Business in 2021
https://www.socialmediatoday.com/news/the-8-best-social-media-platforms-to-market-your-business-in-2021-infograp/595834/
van de Rakt M. (2022) What is SEO? An explanation for beginners
https://yoast.com/what-is-seo/
Previous Lesson
Back to Course
Next Lesson