Module 4: Digital Marketing
Unit 1 Marketing
4 Topics
Topic 1 Introduction to marketing
Topic 2 Main definitions in the field of marketing
Topic 3 Types of marketing
Topic 4 The importance of digital marketing
Unit 2 Digital tools
2 Topics
Topic 1 SEO
Topic 2 Social media
Further Readings
References
Copyright Disclaimer
Activities
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Further Readings
Module 4: Digital Marketing
Further Readings
1.The Economic Times (2023) – What’s ’Marketing Mix’
https://economictimes.indiatimes.com/definition/marketing-mix
What is “Paid Partnership With” Feature on Instagram and How Does It Work?
https://landing.theright.fit/blog/what-is-paid-partnership-with-feature-on-instagram-and-how-does-it-work
Partnership marketing — what it is, why it’s so popular, and how to do it (2022)
https://business.adobe.com/blog/basics/partnership-marketing-guide
Digital Marketing Glossary
https://mailchimp.com/marketing-glossary/digital-marketing/
Importance of Digital Marketing in Today’s World
https://www.mymac.com/importance-of-digital-marketing-in-todays-world/
What is Influencer Marketing? The Ultimate Guide for 2023
https://influencermarketinghub.com/influencer-marketing/
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
https://www.youtube.com/watch?v=DvwS7cV9GmQ
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