Module 1: Video Content-production

Previous Lesson
Next Lesson

Further Readings

Module 1: Video Content-production Further Readings
  • Coker, K. K., Flight, R. L., & Baima, D. M. (2017). SKIP IT OR VIEW IT: THE ROLE OF VIDEO STORYTELLING IN SOCIAL MEDIA MARKETING. The Marketing Management Journal, 27(2), 75–87. https://doi.org/https://www.researchgate.net/publication/333353037_Storytelling_and_Marketing_ The_Perfect_Pairing_Sharing_your_%27brand_selfie%27_on_social_media
  • Tribe , G. (2022). Growth tribe: Digital Courses & Corporate training. Growth Tribe | Digital Courses & Corporate Training. Retrieved January 4, 2023, from https://growthtribe.io/
  • Blacer-Bacolod, D. (2022). Student-generated videos using Green Screen Technology in a biology class. International Journal of Information and Education Technology, 12(4), 339-345. doi:10.18178/ijiet.2022.12.4.1624
  • Shieh, C., Hu, R., & Wu, Y. (2016). Effects of virtual reality integrated creative thinking instruction on students’ creative thinking abilities. EURASIA Journal of Mathematics, Science and Technology Education, 12(3). doi:10.12973/eurasia.2016.1226a
  • ARABIAN, V.A.H.E. (2022) 10 tips for creating the best video content, State of Digital Publishing. State of Digital Publishing. Available at: https://www.stateofdigitalpublishing.com/content-strategy/creating-video-content/ (Accessed: January 5, 2023).
  • Kallinikos, J. and Mariátegui, J.-C. (2011) “Video as Digital Object: Production and distribution of video content in the internet media ecosystem,” The Information Society, 27(5), pp. 281–294. Available at: https://doi.org/10.1080/01972243.2011.607025.
  • Omar, B. and Dequan, W. (2020) “Watch, share or create: The influence of personality traits and user motivation on TikTok mobile video usage,” International Journal of Interactive Mobile Technologies (iJIM), 14(04), p. 121. Available at: https://doi.org/10.3991/ijim.v14i04.12429.
Previous Lesson
Back to Course
Next Lesson