Module 2: Marketing of Local Heritage

Unit 1 Marketing

6 Topics

Topic 1 Introduction

Topic 2 The Importance of marketing

Topic 3 Steps of Marketing

Topic 4 Marketing Strategy

Topic 5 Marketing Mix

Topic 6 The Marketing Plan

Unit 2 Local Heritage

6 Topics

Topic 1 Introduction

Topic 2 What is Heritage?

Topic 3 The Importance of Local Heritage

Topic 4 Marketing of Local Heritage

Topic 5 Digital Marketing

Topic 6 Social Media Marketing

1 Quiz

Further Readings

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Activities

Module 2: Marketing of Local Heritage Activities

Lesson Content