Topic 3 Types of marketing

You must undertake market research to ascertain which marketing channels, and which combinations of tools within each channel, are most effective for establishing your brand. Below are numerous current forms of marketing, some of which having been sucessfully applied for years.

Internet marketing: The concept of having a presence on the internet for business purposes is in and of itself a form of marketing, and it was inspired by an Excedrin advertising campaign that took place online.

The practice of optimising material on a website so that it shows up in search engine results is known as search engine optimisation, or SEO for short. Marketers utilise it to draw in customers who conduct searches that suggest they’re interested in learning more about a specific industry.

Blog marketing: Individual bloggers are no longer the only ones that maintain blogs. In order to write about their industry and pique the interest of potential customers who search the internet for information, brands also post blogs.

Companies can utilise Facebook, Instagram, Twitter, LinkedIn, and other comparable social networks for social media marketing.

Thus, the use of the internet has led to the creation of a new type of marketing, which is known as influencer marketing – the type of marketing that is extremely popular these days. This strategy consists in partnering with people known as influencers, who have a big platform and a great number of social media followers. This way is effective in reaching target audiences as the influencers promote brands to their engaged viewers.

The most common way for influencers to promote brands is by creating product reviews and using given products in their content. They also advertise products by arranging their giveaways, which involve offering prizes to viewers, e.g. for taking part in certain competitions.