Module 7: Social media & promotion of the rural heritage
Unit 1
6 Topics
Topic 1 Content creation to promote rural areas
Topic 2 Destination branding
Topic 3 From the destination branding to the destination marketing
Topic 4 Facebook
Topic 5 Instagram
Topic 6 TikTok
Further readings
References
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Module 7: Social media & promotion of the rural heritage
References
TPBO (2015),
Difference Between Destination Branding and Destination Marketing
, Retrieved from
https://placebrandobserver.com/difference-between-destination-branding-and-destination-marketing/
Costin, N. (2013).
Facebook Trends for 2013.
, Retrieved from http://thinkdigital.travel/best-practice/ facebook-trends-2013/.
Dixon (2023),
Most popular social networks worldwide as of January 2023, ranked by number of monthly active users, on Statista
, Retrieved from
https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Dixon (2022),
Facebook: distribution of global audiences 2022, by age and gender
, Retrieved from Statista,
https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/
Valentina Missaglia,
Social Media:le metriche che devi conoscere e le novità in arrivo per il 2023
, Retrieved from Ninja marketing, Social
https://www.ninjamarketing.it/2022/12/27/social-media-metriche-2023/
Visit Scotland,
Using facebook effectively
, Retrieved from
https://www.visitscotland.org/supporting-your-business/digital-skills/digital-essentials/using-facebook#what
Meta,
Find out how to create a Facebook ad
, Retrieved from
https://www.facebook.com/business/ads
Epedia,
What is the Difference Between Facebook Acount and Facebook Page
, Retrieved from
https://pediaa.com/what-is-the-difference-between-facebook-account-and-facebook-page/
Meta (2022),
Create your core voice and tell a story: tips, tricks and holiday inspo from We The Culture creators
, Retrieved from
https://www.facebook.com/creators/reels-advice-holiday-inspo-we-the-culture-creators
Meta, 2022,
Fan Engagement 101: Best practices to connect and engage with your audience,
Retrieved from
https://www.facebook.com/creators/best-practices-for-engaging-with-fans
Facebook,
Differences between profiles, pages and groups on Facebook
, Retrieved from
https://www.facebook.com/help/337881706729661
S. Dixon (2023),
Instagram: distribution of global audiences 2023, by age and gender
, Retrieved from
https://www.statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users/
Meta,
Meta Business Suite
, Retrieved from
https://www.facebook.com/business/tools/meta-business-suite?content_id=e7UMGT9MYC6P6F5&ref=sem_smb&utm_term=meta%20business%20suite&gclid=CjwKCAiA3KefBhByEiwAi2LDHCBhg9L11f6gBWbmbEhbOIKUaJBgpAyV-GR0RPmeJXxGGivP0TxQbRoCpI4QAvD_BwE
Instagra,
Stories
, Retrieved from
https://business.instagram.com/instagram-stories
Ceci (2023),
TikTok: distribution of global audiences 2023, by age and gender
, Retrieved from
https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/
TikTok,
Creator tools on TikTok
, Retrieved from
https://support.tiktok.com/en/using-tiktok/creating-videos/creator-tools-on-tiktok
Zubtitle (2022),
6 Best Types of Videos to Make on TikTok
, Retrieved from
https://zubtitle.com/blog/6-best-types-of-videos-to-make-on-tiktok
Flavia Alvi (2021),
Hashtag 2021: la guida semplice e veloce all’utilizzo
, Retrieved from
https://www.ninjamarketing.it/2021/03/23/hashtag-2021-la-guida-semplice-e-veloce-allutilizzo/
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