Topic 5 Instagram
According to Statista (Statista 2023), Instagram is the fourth most prominent social media by monthly active users (2 million) after Facebook, YouTube, and Whatsapp.
Instagram - public
Among the most used social media with 1478 monthly active users (Statista 2023), who are primarily young, Instagram is a suitable social media if you want to talk to young people aged 18 to 24 or so, while it is not recommended for older age groups (Statista 2023)
Instagram - practical tools
On Instagram, you can first edit and upload photos and short videos and add a little caption, hashtags, locations, and music to them.
You can share them as posts or as stories.
Instagram - Feed or stories?
How to choose?
| POST (FEED) | STORIES |
|---|---|
|
|
Transversal tools for Instagram and Facebook - Meta Business Suite
Meta Business Suite is a tool that first and foremost, allows you to link your Facebook and Instagram pages into a single platform. Still, it is also beneficial, for example to:
- instantly publish and schedule posts and stories
- monitor already published content and posts
- use insights*
- watch the time of most activity on the page
- create postings
source: Meta Business Suite
